You’re a startup company. Your PR/Marketing budget? Ah, right around
$0. So how do you get in some the biggest, most widely read
publications in the world? Short answer: Send concise, personable, and
compelling emails to lots and lots of people in charge of writing the
stories.
their worldview? How does it connect to stories they’ve written in the
past? How does it appeal to them, on a personal level? Here’s a sample email (see TechCrunch response beow) 33needs used to
launch in TechCrunch, Venture Beat, and others: Hey Erick, Big fan of your work since way back in the Business 2.0 days. Thanks
for all the great stuff throughout the years; your insights have
become required reading for me. We were hoping you’d take a look at a social investing platform we’re
about to launch for startups with a social/environmental mission. We act as a platform, like eBay, for the everyday person to invest,
not donate, in startups. For example, 20,000 people could invest $50
each in HalfUnited.com, one of the companies raising money with us.
You can check out a post about the concept and the company, called
33needs, in a social innovation blog: http://bit.ly/fWGZF6 It’d be great if you’d consider chatting with me about what we’re up
to. Is there any chance we could talk for a few minutes? I’d be
grateful for your time. Again, thanks for all the great content over
the years. All the best, Josh
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